Today AMD is taking the same approach and launching a handful of new Richland APUs but for desktops and small form factor PCs. A few months back, AMD unveiled a handful of mobile Elite A-Series APUs, formerly codenamed Richland. Those products built upon the company's existing Trinity-based products but offered additional power and frequency optimizations designed to enhance overall performance and increase battery life. In addition to these optimizations, AMD also began offering a host of specialized software with their Richland APUs that's leveraged their inherent strengths - namely, AMD Face Login, Gesture Control, Screen Mirror, and various video enhancement features like AMD Steady Video, Quick Stream, and Picture Perfect. The ultimate goal was to make AMD hardware and software more appealing to OEMs and consumers alike.
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