The iPod nano is the single best selling portable MP3 player in the world and Apple’s price point has had much to do with its success. By selling a reasonably sized player (previously 1, 2 and 4GB, and now 2, 4 and 8GB) at prices that appeals to kids, their parents, and college students alike, the nano is perfectly positioned in the market. It has been about a year since this product was last updated, and this refresh not only doubles the storage capacity at the same price points but Apple has also brought back something their iPod Mini line was very popular for. Color! Once again we have a variety of colors to choose from in an iPod, this time in a nano.
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