NVIDIA is expanding its family of Ada Lovelace-based GPUs today, with the new GeForce RTX 4070. As its name implies, the GeForce RTX 4070 slots into NVIDIAs product stack just behind the GeForce RTX 4070 Ti. The two cards leverage the same slice of silicon - configured differently, of course - but target different market segments and price points, and NVIDIA is taking a somewhat different approach with this launch. Whereas the GeForce RTX 4070 Ti was brought to market solely by OEM board partners, there will be an NVIDIA GeForce RTX 4070 Founders Edition, in addition to custom designs from numerous brands.
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