A rung below TomTom's flagship GO 930, the GO 730 offers a ever-so-slightly shorter feature set, and purely superficial aesthetic color swap, in exchange for a 50 USD price cut. Buyers lose enhanced positioning technology and the ability to upgrade to handle traffic data - which the 930 can only do via Bluetooth with a cell phone and data plan, unless you spend another 50 USD for an RDS-TMC receiver. Other premium features, including a media player, FM transmitter, and even Bluetooth connectivity, all remain.
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