I guess that the personal media player, generically known to most as an iPod, probably is second only to the cell phone as the most common digital item. Most technologically aware people I know carry them, a majority of young people whose parents can afford them, and I know a few older people that own them that I find a little surprising. There are other brands of MP3/MP4 players besides those built by Apple, and one brand, more popular in Asia than in the states, is Meizu.
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