Best Buy's house brand, Insignia claims to approach product design from a consumer-driven perspective. Ideally, as their products advance they should reflect the changing demands of the customer. The NS-BRDVD3 Blu-Ray player does boast some improvements on its predecessor and attempts to increase the bang-for-your-buck factor to help bolster the popularity of the Blu-Ray format. However, the competition at this price point is getting tougher which means the NS-BRDVD3's missing features could be a deal breaker for some.
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