Yes, its a butterfly. That in itself is probably going to turn some people off when considering this as their next CPU cooler. On the other hand, its a unique design, which alot of other coolers lack, I've seen alot of coolers that look pretty generic. Then again, looks might not play a factor when your looking for your CPU cooler, and it could be a princess riding a unicorn shaped cooler for all you care. Looks though play an important part when most people are considering a cooler, and I think the design of this cooler probably is its biggest downfall for most people.
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